Rename is seeking 15 "Song Sponsors"

Interesting marketing idea! From the Rename page:
For the price of $250, you can become a song sponsor and become a permanent part of the Rename album! Here are the details for the Song Sponsors. Each Song Sponsor will have one of the 15 songs NAMED after them, or named in honor of another person that you choose (though we can't use the full, legal name of any person other than the song sponsors themselves). That's right, you can choose to have the song named after yourself, or you can choose another special person in your life for whom the song will be specifically written. It could be a best friend, a lover, a spouse, a family member, or even a pet.